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|Why networking on LinkedIn is essential?|
Networking on LinkedIn is vital for your outreach and marketing campaigns. By creating a highly personalized message, you can get in touch with relevant prospects in your industry and schedule a meeting with them to close a deal.
If you don’t know how to network on LinkedIn in the right way, here are a few tips for a good start.
Essentially, you want to connect with as many people as you can.
The point here is to solidify your name on the network and make your profile appealing to prospects. This is almost impossible without having enough users in your LinkedIn network. The more users in your connections — the better will be the results!
Even if you cannot convert those into sales, networking on LinkedIn will enhance your SSI and trustworthiness.
The best way to search or connect with someone on LinkedIn is via LinkedIn search filters. The filters allow you to narrow down your search as per industry, job role, location, and tags . Here is how to do it:
First, go to your profile page > Network > Search with Filters > More filters .
Now tick the box with 1st connections and 2d and 3d connections.
Here you can set filters by industry, for example, I.T services.
If you want to search for more users outside of your network, tick the 3d connections box.
Click on the Show Results .
Usually, LinkedIn will limit the results to several people.
In this case, we recommend using LinkedIn Sales Navigator to extend the search, but this is a paid option.
You can also find people through relevant LinkedIn groups .
For instance, if you offer CRM solutions, you can use relevant keywords related to your specific industry, such as:
Furthermore, you can use other tools to generate relevant hashtags such as Google Keyword Planner or Ubersuggest, and more.
Just enter your seed keyword, and they will generate ideas for your tags.
Another way to get tags is to explore similar products. Just Google your main keyword and find similar businesses. Use your competitor’s relevant titles as tags for your search. Enter the keywords in the search bar and select “in groups.”
You will find many relevant groups that you can join. Joining many groups will help you to establish relationships with like-minded people. The next step is to remain active in the group. Participate in the discussions, engage in posts, and share ideas with others.
Remaining active in groups also boosts your social selling score . It is assigned by LinkedIn and allows you to reach out to a wider audience and prevents you from LinkedIn Jail.
The same rules apply to LinkedIn Events. You can use relevant keywords and find related events.
Enter your keyword in the main search and select “See all results,” then “ Events .”
You can pick any event. If you want to see attendees click on the “Attend” button, and a list of attendees will be on your screen.
You can also find users who get a lot of engagement on their posts.
Enter your keywords in the search bar and select “posts.” Now, add industry to shortlist the results.
LinkedIn will show you the related posts with high engagements.
You can also comment and track people who liked that particular post and commented.
Besides, look at the latest posts — this way, you can use those posts as a conversation starter or refer them in your LinkedIn connection messages.
According to Closely , apart from establishing your brand’s identity and image, networking allows you to mingle with others. LinkedIn is a professional platform and designed in a way that you need to understand how to build a real connection with others.
Obviously, it takes some time to bring your products or services to light. Networking allows you to weave it naturally, and after some time, your product becomes a logical extension among your established relationships.
At this stage, your goal is to create personalized message sequences to excite others about your brand and what you do. Besides, personalized campaigns for your targeted group of people are a successful way to enhance your response rate.
Remember that your primary goal is to create an efficient outreach strategy. Hence it should answer these questions:
After answering these questions, you can create your first message sequence. Now your messages will be organic, unique and will convey your objectives and value to a prospect.
A message sequence can be said as groups of messages that you use to target each group of users. It includes a connection request, welcome message, and in the end, follow-up messages .
Each message sequence will hit the mark that you have set when creating your marketing and outreach campaign.
The connection request is the beginning of every message sequence.
Remember that connection requests are your first and only chance to leave a healthy first impression on others. Hence it must be well-written, includes a common point or a perfect conversation starter so that you can communicate with your prospects.
SSO, aka Social Selling Index, is essential. The most significant reason to work on SSI is that high SSI allows you to send more connection requests. Lower SSI does not offer many opportunities and takes you near to LinkedIn Jail.
When networking on LinkedIn, all things that represent you are crucial. People like to see a complete picture of what you are and what you do. They will observe everything; your image, how you communicate, your profile vibes, endorsements , work experience, your connections, and your activity on LinkedIn.
In simple words, your LinkedIn profile must “sell itself” in terms of:
Each of these things must portray your brand’s value and message. To make your profile professional, you need to work on:
Ideally, you should pen down your thoughts daily on LinkedIn. This can be via LinkedIn posts or your comments on someone else’s posts.
You can use your content to:
LinkedIn is the largest professional platform. You need to remain polite, friendly but you should show your unique traits that others in your network appreciate. In simple words, constant self-improvement is the key to success. Some advice for you:
LinkedIn is the best place for sharing ideas and content, and it is the best to generate new business leads. Being equipped with an efficient outreach strategy, an optimized profile, and an impressive brand reputation, you have all the chances to enhance your conversion rate .
Most users don’t understand how to network on LinkedIn, while some are afraid and unsure of what to do and where to start the process.
In this read, we have explained the process in detail. Just start connecting with others and generate leads through LinkedIn.