Fundamental Financial Metrics and KPIs You Need to Be Tracking

The finance department is one of the most crucial parts of any business. After all, this is the department that is responsible for making sure that the company’s finances are in order. It mainly focuses on making sure that money is allocated and distributed to the appropriate business

Best KPI Dashboard Tools

For small businesses, performance tracking could be an uphill task because it is easy to get immersed in the daily bustle and forget about the big picture. Studies indicate that close to 50% of small and medium scale enterprises fail to identify their KPIs; therefore, tracking becomes

Implementing KPI - Step by Step Guide

A key performance indicator (KPI) is measures value and demonstrates how effectively a business is working towards achieving key business objectives. It is used at various levels by organizations and shows the reaching of every target. High-level key performance indicators may focus on a

Top Content Marketing KPIs To Measure

In its simplest meaning, content marketing is a bunch of materials filled with text and images for the purpose of advertising. Infographics, videos, white papers, blog posts, and podcasts are all part of content marketing. This marketing strategy is a long-term plan for growing a loyal

The Most Important Digital Marketing KPIs

Key Performance Indicators (KPIs) aids businesses to model the big picture and also measure the effectiveness of their strategies, coming up with key adjustments to improve productivity and conversion. Digital marketing KPIs evaluation is among the core duties of any marketing department.

All About Key Performance Indicators

Growth in an individual, organization, or any process is vital and cannot be overemphasized. As such, the measurement and evaluation of goals, as well as the tools employed in measuring them, are equally very important. KPI is one of those tools. KPI is simply a measurable value that

The Most Important KPIs For Social Media

The importance of your activeness on social media can’t be overemphasized. It is an excellent way of building personal relationships as well as customer’s relationships with your target audience. Our modern world enjoys carrying out their activities online, most especially their businesses. So, it is no new thing that most people establish themselves using social media platforms.

Email Marketing KPIs: What to Track?

In its simplest form, email marketing is using email to advertise your business. It is used to harness relationships with potential clients, give them information and updates about your brand, offer promotions to inspire customer loyalty, and many more. Just like marketing through snail mail,

8 Top KPIs and Metrics for Sales Success in 2020

In any organization, the sales team always has a lot going on. They're the final force, the ones that find leads, follow up on them, and (hopefully) make the sale. For the sales team of a large company, this can mean working on several jobs at the same time. It's a lot of work, and sometimes, it can be complicated to figure out the progress of so many assignments. Not knowing the status of certain projects can lead to mistakes being made within and outside the organization. 

Can you use OKR and KPI at once? What is the difference?

The simple answer to this question is yes; they are both functional and are used in the implementation and evaluation of key performance and key results when executing all activities in any organization. It provides a GPS and a Dashboard that ensure you stay on the line. Successful competitive

The Ultimate SEO KPIs and Tools to Measure to Them With

No one can deny how important search engine optimization (SEO) is to digital marketing. There are billions of potential customers online, with no shortage of businesses and brands fighting for their attention. SEO is the best way to get your website in front of your target consumers and market

What Is A KPI Dashboard: All You Need To Know

Any good business keeps track of its progress. You can track your business’ performance through a particular set of parameters referred to as Key Performance Indicators. The main goals of the business motivate the development of KPI . To get in-depth information about the performance,

Crucial Retail Metrics and KPI Examples for a Retail Enterprise

When you own a small retail business, you may feel that it is early to pay attention to specific pieces of information. One thing you need to know is that your competition has not hesitated in tracking its performances, making use of the data and improving its business process. No matter

Human Resource Key performance management (HR KPI)

All you have to understand about Key Performance Indicators (KPIs)

It is important to understand what Key Performance Indicator (KPIs) is. It is one of those topics that has been so widely written about and discussed in management circles that most people think, “they have it covered”. Like most familiar things, this familiarity can breed contempt – and