IO Scout vs Helium 10 Comparison
Amazon is one of the fastest growing online selling platforms because it offers an open market with millions of customers worldwide and countless possibilities. Aldo Amazon represents an attractive market for sellers, the competition is pretty fierce, and it isn't quite easy to be successful.
Sellers need to acquire any possible advantage to beat the competition. Software solutions, like Helium 10 and IO Scout, provide sellers with valuable data that will help them manage their online business more efficiently, make better strategic decisions, and beat the competition.
But finding the right one can be very overwhelming because there are so many solutions for Amazon sellers available on the market. We will compare two of the most popular solutions, IO Scout and Helium 10, to help you decide which one will suit your business needs and budget better.
What are IO Scout and Helium 10?
Both are software solutions with multiple tools created for Amazon sellers to help them find profitable products, optimize product listings for higher conversion rates, and much more, all with one cause - to draw them a more significant profit. These tools provide users with valuable data that will help them estimate the market, competition, and opportunities to make better strategic decisions and run a successful business.
IO Scout vs. Helium 10 - Pricing
This software offers a money-back period for users who aren't satisfied with their service. This is a great opportunity to try out their tools for free with no strings attached. Also, with IO Scout, tools like FBA Calculator, BSR and Sales estimator can be used for free, without the subscription.
IO Scout has three pricing plans:
The Start-up pricing plan is a perfect fit for beginners, and it costs only $45 per month. The second, Seller package is created for sellers who are already running an online business. It costs $65 monthly, and sellers can track up to 45 products and keywords. The Business pricing plan is recommended for brands and established sellers, as it allows them to follow 85 product ideas and keywords and costs $85 per month.
If you choose the annual subscription for any package, IO Scout offers a fantastic discount, and your costs will be much lower.
Helium 10 offers a free plan, but most of the features that go with it are very limited. You can choose between three pricing packages:
The first package, Platinum, is for newbies in the e-commerce world, and it costs $97 per month, while the Diamond plan costs $197 per month. For brands and professional sellers, the Elite package is the best fit, but it's a bit pricey. For this package, sellers have to prepare their budget and pay $397 every month.
When it comes to the price, IO Scout is definitely a better choice. It offers excellent functionality for a much affordable price so that sellers can invest more money in products and promotions.
IO Scout vs. Helium 10 - Features
IO Scout and Helium 10 product research tools
With IO Scout, sellers can analyze more than 200 million products within seconds and provide them with real-time data about any product to help them choose the most profitable one. This software updates all of the data every hour, and it is proven to provide reliable and highly accurate data to the users. With customizing filters, users can quickly find the right product that fits all of their criteria, such as the price, number of reviews, ratings, etc. Also, users can search by the products ASIN or simply by the title or keywords. All of the product ideas you come across can be bookmarked and saved for later, for further data analysis.
Helium 10 has a product research tool called the Black Box with a 450 million product database. This tool also has filters that can help you find items with specific criteria. Like IO Scout, Helium 10 provides you with historical data about products to identify and track trends.
Helium 10 has a more extensive database, but Io Scout offers the same functionality with much higher accuracy.
IO Scout and Helium 10 keyword tools
Both software solutions offer a tool for finding relevant keywords for your products. IO Scout tracks keywords that are used by potential customers when they are searching for products like yours. With this tool, you will know precisely what potential customers type in the search box and what keywords you should use.
Helium 10 has three different keyword tools, Magnet, Cerebro, and Frankenstein. These tools will help sellers discover relevant keywords by ASIN and seed keywords. Helium 10 will also point out any irrelevant keywords.
IO Scout and Helium 10 FBA calculator
IO Scout calculates all fees related to the FBA according to the product's ASIN. Helium 10 calculates profits by taking out all Amazon FBA fees and costs related to the product. IO Scout FBA Calculator for Amazon is much faster and easy to use.
IO Scout and Helium 10 Amazon Sales Estimator
IO Scout estimates the number of sales according to the product's BSR. It will provide you with information on how many pieces you need to sell so that your product can obtain a particular BSR. Helium 10 also can give you the estimated number of your monthly sales volume. IO Scout's Amazon Sales Estimator is much faster and easy to use.
IO Scout and Helium 10 Chrome Extension
Both software solutions have this feature, and you can do a product analysis without leaving Amazon pages.
Is IO Scout better than Helium 10?
When it comes to the quality and price ratio, IO Scout is definitely a better choice over Helium 10, because it offers the same, or even better, functionality for a more affordable price. Also, data accuracy is crucial. If you don't have accurate information, you don't need it at all.
IO Scout has one feature that none of the other software solutions, like Helium 10, haven't. With IO Scout, you will have your personal assistant for all inquiries regarding your Amazon online business. Your personal assistant is a trained professional, and it's available to you 24/7 for any consulting. With this option, sellers won't have to attend dozens of webinars, seminars and read countless articles about Amazon business. This is a game-changer in software solutions, which will save a lot of your time, effort, and money!