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Google Analytics - Is it Best for your Business? A look at some Alternatives

posted on 2020/03/17 12:45
Home Content optimization Google Analytics - Is it Best for your Business? A look at some Alternatives
Why do we need a Google Analytics Alternative?
Top Google Analytics Features
Top Google Analytics Features
Google Analytics – The Not So Good
Google Analytics Price
Who is Google Analytics best for?
Google Analytics 360 – The Premium Paid Package
Google Analytics 360 – Price
Your Alternatives to Google Analytics
Mixpanel - mixpanel.com
What is Mixpanel?
Top Mixpanel Features
Top Mixpanel Features
Mixpanel – The Not So Good
Mixpanel Price
Who is Mixpanel best for?
KISSmetrics
KISSmetrics Description
Top KISSmetrics Features
Top Kissmetrics Features
KISSmetrics – The Not So Good
KISSmetrics Price
Who is KISSmetrics best for?
Clicky
Top Clicky Features
The Best Clicky Features
Clicky – The Not So Good
Clicky Price
Who is Clicky best for?
Heap
Top Heap Features
Heap Price
Who is Heap best for?
Hotjar
Top Hotjar Features
Hotjar Price
Who is Hotjar best for?
Which Analytics Tool is right for your business?


Google Analytics Alternative

Intuition isn’t going to get you very far.

Not when it comes to analysing your online content, and creating successful digital marketing campaign.

To be successful online, your platforms should be delivering valuable content that your intended audience wants to receive, when they want to receive it. All this is very possible now, thanks to sophisticated content analytic software.

Google Analytics is probably the most well-known out there, when it comes to analysing online data. And for very good reasons. Let’s take a look at the features of Google Analytics, and compare with some of the other tools on the market today in this article.

Why do we need a Google Analytics Alternative?

There are three main reasons: ease of use, privacy, and ethics. Using Google Analytics requires you to hand over a fair amount of data to good old good old Google, something not everyone is 100% comfortable with doing.

Google Analytics - https://analytics.google.com/analytics/web/

Likely the most universally-used free analytics tool, Google Analytics standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised websites.

Google Analytics enables your business to monitor your advertising return on investment, as well as track your social networking platforms and applications.

Top Google Analytics Features

Google Analytics Alternative

·       Campaign success measuring tools

·        Advanced site and app reporting and segmentation

·        Mobile app reporting

·        Google tag manager

·        Cross-device data

·        Conversion Tracking

·        Custom Dashboards

·        Product integrations

·        Acquisition reporting

·        Audience reporting

·        Benchmarking reports

·       Performance reporting

·       Alerts and intelligence

·       Real Time Data

·       Custom Reporting

·       Traffic Acquisition

·       Bounce Rate vs Exit Rate

·       Advanced Segmentation

·       Flow Visualization

·       Social Reporting

·       Mobile Device Tracking

·       Video Performance Measurement

·       Multi-Channel Reporting

·       Integration with AdWords

·       Data Export & Tracking API

Top Google Analytics Features

Using the dashboard, you can quickly discover how your visitors are navigating your website, and what they are searching for. Use this data to decide on content additions to your website, and where the best place for it is.

Google Analytics’ content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers queries and concerns.

Google Analytics – The Not So Good

Deploying Google Analytics leaves training mostly in your hands, so it’s a learn on the job type of situation. Which is well justified, as it’s a free service, however worth bearing in mind if you have a large number of employees who require training.

With Google Analytics, it can be actually quite hard to determine why people are interacting with your online content.

For example, if one of your website pages has a high exit rate, you can assume that there is some kind of error with that particular page. But you can’t find out what that error is using Google Analytics.

It’s one thing to isolate the issue page, it’s quite another to find out what the issue is, before you can start work on fixing it.

Perhaps it was your cta? Maybe that page loads too slowly? Is there a broken link? It could be any number of reasons.

The fact is that you cannot really know for an absolute sure if any of these problems were the ultimate cause of the higher exit rate using Google Analytics.

So, if this is something that is important to you during the course of your research and content data analysis, Google Analytics may not be the tool for you.

Google Analytics Price

For the standard analytics package, it’s free! So for small businesses and start-ups that aren’t in the market currently for spending money on monthly subscription fees, Google Analytics is a good place to start off.

A Premium service option is available to upgrade to, namely Google Analytics 360.

This gives you more advanced data analytics, unsampled reporting, and advanced, customised funnel reporting. We will get to this in a minute, so sit tight.

Who is Google Analytics best for?

From individual entrepreneurs and start-ups to small/medium sized businesses, Google Analytics does the job very nicely, and is a great first port of call when it comes to entry level content analysis.

But for larger enterprise businesses, you may want to consider turning to Google Analytics 360.

Google Analytics 360 – The Premium Paid Package

Features of this premium all bells and whistles package include:

·       Media Planning

·       Reach Forecasting

·       Automated Bidding

·       Enterprise Data Solutions

·       Creative Workspace

·       Creative User Role

·       Ad Canvas

·       Format Gallery

·       Storytelling & Sequential Messaging

·       Google Web Designer Integrations

·       Audience Discovery & Management

·       Fraud Prevention and Reporting

·       Viewability and Verification

·       Reach and Frequency Measurement

·       TV Ad Explorer

·       Third-Party Measurement Provider Integrations

·       Integration with YouTube, Google Cloud & Partner Exchange

Google Analytics 360 – Price

You’ll need to enquire with Google Analytics directly for a price for their service, as they offer bespoke packages, tailored to your unique business requirements.

Your Alternatives to Google Analytics

Google Analytics Alternative

There are an awful lot. For the purposes of this article, we are going to focus on these:

1.     Mixpanel

2.     Clicky

3.     Heap

4.     Hotjar

Mixpanel - mixpanel.com

What is Mixpanel?

Mixpanel offers a powerful analytics platform, enabling you to understand visitor behaviour, both to your website and other devices. Find out the how, the why, conversions, retainment and engagement opportunities.

Top Mixpanel Features

·       24/7 live rep support

·       Campaign Management

·       Goal Tracking

·       Site Search Tracking

·       User Interaction Tracking

·       Pageview Tracking

·       Keyword Tracking

·       Conversion Tracking

·       Multiple Site Management

·       Data Discovery

·       User Survey Forms

·       Predictive Analysis

·       A/B Testing

·       Performance Metrics

Top Mixpanel Features

Mixpanel offers very user-friendly set up of funnels and events, and many users have found the step-by-step instructions easy to follow and implement.

You can determine with Mixpanel which channels are optimal for lifetime or long-term retention, so you can focus on these channels, rather than just promote initial conversions.

Being able to track a mobile and web user at the same time is wonderful. As well as this, user-centered tracking integrates business CRMs to the patterns of actual people. This in turn allows you to use Mixpanel to send targeted messages to these actual people, individually or collaboratively.

Mixpanel – The Not So Good

Building graphs with Mixpanel can be a little challenging, and sometimes counter-intuitive. However, video tutorials are available, if you have the time to watch them.

Mixpanel Price

After a free demo experience, Mixpanel offers three price plans: Starter (Free), Growth (from $89/month), and Enterprise (custom pricing)

The Starter package is free for lifetime, and includes:

·       1,000 monthly tracked users

·       Unlimited employee accounts

·       90-days’ historical data

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

The Growth package includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

The Enterprise package includes:

·       12 months’ historical data

·       Plans up to 25,000 monthly tracked users

·       Unlimited Employee Accounts

·       Core Analytics

·       Exploratory Reports

·       Predictive Analysis

·       Custom Dashboards for Mobile, Website, TV and Email

·       Monitoring and Alerts

·       Infrastructure, APIs, and integrations

·       Advanced Data Management

·       Codeless Maintenance

·       GDPR Compliance

·       B2B analytics

·       Customisable historical data

Who is Mixpanel best for?

Mixpanel is most valuable for businesses whose desire is to monitor revenue over a long period of time, and/or understand how their prospective customers view their product and services.

Neeexxxxxt!

KISSmetrics

KISSmetrics is right up there with the higher price point analytics tools. Let’s see what you get for your money.

KISSmetrics Description

KISSmetrics is a platform which was designed to optimise marketing, using analytics and conversion tactics. Analysing visitors’ engagements with a website over different time periods enables subscribers to have a better understanding of their potential customers.

Top KISSmetrics Features

·       Event-based tracking

·       Metrics Dashboard

·       Customer Journey Reporting

·       Trigger-based Notifications

·       Customer Segmentation

·       Precision Targeting

·       Import Shopping History

·       Intelligent Campaign-Building

·       Deep Data Tracking

·       Unlimited Customer Profiles

·       Unlimited A/B Testing

·       Unlimited Funnel Reports

·       Unlimited Group Contact Lists

Top Kissmetrics Features

KISSmetrics offers really useful insights from the Funnel and Activity reporting feature to ascertain your most popular website pages, in order for this content to be amended as required.

You can send automated engagements, based on users’ behaviour on your website to send them on the journey you want them to go on, and drive them to your call-to-actions.

KISSmetrics really makes its focus on understanding visitor engagement and the patterns each user takes on an individual basis, before actually buying something, or signing up to a service on your website.

A feature we really love on KISSmetrics is one in which you can discover how long it takes your users to sign-up for memberships, and the journey they took before they did so. This is a really powerful feature using a very polished, intuitive interface.

KISSmetrics – The Not So Good

KISSmetrics is a very robust ROI system. So much so that it can be a bit tricky to use at times, and definitely requires a fair amount of use to get the hang of.

KISSmetrics Price

KISSmetrics offer a free, 14-day, no obligation trial.

After such time, you have four options:

Starter ($200/month) – Self-Service Onboarding and Core Reports

·       500k events

·       10k Engagement views

·       Quick launch onboarding

·       Email support

·       $40/100k additional events

Basic ($700/month) – Onboarding by KISSmetrics experts

·       5 million events

·       50k Engagement views

·       Dedicated onboarding

·       Dedicated support

·       $14/100k additional events

·       Training

·       Power report

·       Path report

Pro ($2,000/month) – Implementation included

·       20 million events

·       200k Engagement views

·       Dedicated onboarding

·       Dedicated support

·       $10/100k additional events

·       Training

·       Power Report

·       Path Report

·       Implementation

Enterprise (price on application)

·       20+ million events

·       Unlimited Engagement views

·       Custom onboarding

·       Strategic account manager

·       Custom overages

·       Custom training

·       Power Report

·       Path Report

·       Custom implementation

Who is KISSmetrics best for?

Bearing in mind KISSmetrics is a costly option for measuring content ROI, its probably best suited to mid-large sized enterprises who need to accurately track a large volume of data.

Moving onto a predominantly free service, let’s consider Clicky.

Clicky

Clicky’s ROI tool platform is used by nearly 990,000 sites globally for real-time monitoring, analysis, and responding to their website traffic. Clicky offers valuable insights to make content amendments and altering your users’ journey, and how they navigate your website.

Top Clicky Features

·       Customised Dashboard

·       Spy Feature Updates

·       Heatmaps

·       Dynamic Goals

·       Split Testing

·       Google Search Rankings

·       Meticulous Visitor Statistics

·       Location Tracer

·       Uptime Monitoring

·       Track Javascript and Flash events

·       Website Uptime Status

·       Multiple File Formats

·       Twitter Integration

·       Video Analytics Tracking

·       Action-based Alerts

·       Individual User Tracking

·       Supports Google Analytics campaign tags

·       Developer API

·       Create sub-user accounts with access to specific sites

·       Track visitors who have disabled JavaScript

·       100% Flash free for a great experience on your phone/tablet

·       Track outbound links

·       Track downloads

·       Detailed historical data

·       Alerts via email/mobile

·       Twitter analytics - monitors and summarizes conversations about your web site or other topics of interest

·       Built in URL shortener with detailed visitor metrics

The Best Clicky Features

All of the data on Clicky is in real-time, and constantly updated.

Clicky’s interface is really user-friendly, and super fast to set up. It does also have a good value for money price-point, considering the extensive features Clicky has to offer.

This enables you always have an overall view of the interactions on your website in real-time, and the changing analytics.

The Spy Feature in Clicky retrieves the data of live traffic feeds. This is a great tool. It integrates users that are currently on your website, visitors who clicked on links (and which ones), visitors who searched for something specific on your website, all in real-time. Hours of fun!

Clicky – The Not So Good

The video tutorials for Clicky’s services are not very thorough, and lack some information. Also, the user interface isn’t as intuitive as some of the other ROI tools on the market.

Clicky Price

Clicky is free for a single site with under 3,000 daily page views, and pro-plans are available with access to more in-depth features.

Let’s take a look at the different plans available with Clicky:

Free

·       Single Site

·       3,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

Pro - $9.99/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

Pro-Plus - $14.00/month

·       10 Sites

·       30,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Pro-Platinum - $19.00/month

·       30 Sites

·       100,000 daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Custom – price on application

·       Up to 1,000 Sites

·       Up to 20 million daily page views

·       Individual visitors and actions

·       Real time data 

·      Basic segmentation

·      Customisable dashboard

·      API access

·      Widgets

·      Sub-User accounts

·      Advanced segmentation

·      Engagement reports

·      No ads

·      Email reports

·      Track outbound links

·      More data history

·      Spy feature

·      Split testing

·      Better bounce rate

·       Heatmaps

·       Uptime monitoring

Who is Clicky best for?

Clicky works for all businesses, be it small start-ups and blogging sites to larger corporations, who could benefit from the Enterprise package available.

Heap

Heap originated as a tool to give less technical users easy access to enable them to get hold of their own website analytics, as well as their mobile apps and Cloud services.

Boasting an impressively fast and easy integration, Heap is very user-friendly.

Top Heap Features

Heap offers product analytics, compared to other tools which offer a more broad overview.

The features in which you can map individual visitor behaviour, and colour code accordingly is really good.

Heap Price

Heap offer three pricing tiers (all plans include a free 14-day, no risk or obligation trial). Pricing is on application via their website.

Free – for young businesses and start-ups

·       Limited yearly sessions

·       3 months data history

·       1 user license

·       12 Project

·       Silver support

·       Event Visualiser

·       Properties

·       Unified Identity/Segments

·       Event Verification

·       Single Sign-On

·       Two-Factor Authentication

·       Onboarding and Implementation

Startup – for startups under 20 employees

·       Limited yearly sessions

·       1 year data history

·       10 user licesnses

·       5 Projects

·       Gold support

·       Heap Connect Data Warehouse Connection

·       Role based permissions

·       Onboarding and Implementation

·       Event Visualiser

·       Properties

·       Unified Identity/Segments

·       Event Verification

·       Single Sign-On

·       Two-Factor Authentication

Enterprise – for businesses that rely on customer data and behavioural analytics

·       Custom session volume

·       Minimum 1 year data history

·       Custom user licenses

·       Custom projects

·       Platinum support and services

·       Heap Connect Data Warehouse Connection

·       Role based permissions

·       Dedicated Account Manager

·       Custom Onboarding and Implementation

·       Event Visualiser

·       Properties

·       Unified Identity/Segments

·       Event Verification

·       Single Sign-On

·       Two-Factor Authentication

·       Solutions Architect

Who is Heap best for?

Google Analytics Alternative

Heap is a helpful tool for business owners who are seeking advanced analytics software that caters to people who know their way around data. Heap is great for product teams who need more in-depth analysis about what their visitors are doing once they encounter their product or service online, and the next steps they take in the sales funnel.

Hotjar

Hotjar's Behaviour Analytics software enables you as a business owner to go above and beyond standard online data analytics, and discover how your online visitors are really behaving when they land on your website. All this data encourages you to make appropriate decisions for your online content, in terms of being valuable and relevant, improve conversions, and customer experience. 

Top Hotjar Features

The user interface of Hotjar is nice and easy to follow, and very user-friendly. It’s easy to find the information you want. The heat mapping facility within the software is eye-opening, and really paints a picture of your online visitors’ behaviour.

Hotjar Price

Basic – Free forever – To get started

·       3 Recording snapshots (up to 300 recordings stored)

·       3 Heatmap snapshots (1,000 pageviews per snapshot)

·       3 Feedback widgets of each kind (unlimited responses)

·       UNLIMITED team members

·       3 Heatmapping snapshots

·       Click and Tap maps

·       Scroll maps

·       Move maps

·        Share your Heatmaps

·       GDPR-ready

·       CCPA-ready

·       Automatically suppress text from collected data

·       Visitor lookup

·       Secure and certified data centre

·       IP blocking

Plus - $29/month/site – for personal, low traffic websites

·       UNLIMITED Recording snapshots (up to 5,000 pageviews per snapshot)

·       UNLIMITED Heatmap snapshots (up to 10,000 pageviews per snapshot)

·       UNLIMITED Feedback tools & responses

·       UNLIMITED team members

·       Unlimited Heatmapping snapshots

·       Click and Tap maps

·       Scroll maps

·       Move maps

·        Share your Heatmaps

·       GDPR-ready

·       CCPA-ready

·       Automatically suppress text from collected data

·       Visitor lookup

·       Secure and certified data centre

·       IP blocking

Business - $89/month/site - For businesses taking behaviour analytics seriously

·       UNLIMITED Recording snapshots (up to 5,000 pageviews per snapshot)

·       UNLIMITED Heatmap snapshots (up to 10,000 pageviews per snapshot)

·       UNLIMITED Feedback tools & responses

·       UNLIMITED team members

·       Target and filter by custom user attributes (Identify API)

·       Filter by Rage Click, Referrer URL, and U-Turn

·       Advanced Recording and Feedback features

·       Remove Hotjar branding

·       Optimizely integration

·       Unlimited Heatmapping snapshots

·       Click and Tap maps

·       Scroll maps

·       Move maps

·        Share your Heatmaps

·       GDPR-ready

·       CCPA-ready

·       Automatically suppress text from collected data

·       Visitor lookup

·       Secure and certified data centre

·       IP blocking

Who is Hotjar best for?

Start-up businesses would be wise to investigate this data analytics tool.

It’s free forever, and you can collect data from up to 2,000 page-views a day. If you start to go above this number, you can always opt for a paid plan.

Which Analytics Tool is right for your business?

The right analytics tool for your business very much depends on how much you are willing to invest in this particular avenue of analytics.

Google Analytics as a free tool is great, and for some businesses, will be all you need. However, if you are seeking more in-depth information about visitor behaviour to your online content, you may want to consider an alternative, such as Heap.

Whichever tools you use, ensure you are taking the next steps to translate this valuable new-found data to make improvements to your online content, increasing the happiness of your users, and making your analytics meaningful.


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